Our Story

tom àdam was born in 2015 in Paris with the purpose

of creating sustainable men’s underwear and swimshorts that allow for ethics and aesthetics to co-exist. 

We’re a family business.  It is a friendship between me & my dad.

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Responsibility & Ethics

I was trying to explain to Benjamin (my dog) why the production of these briefs uses 20 times less water than cotton, but Benjamin was hungry and didn't give a damn. It might be more interesting to you to learn how our briefs blend responsibility towards nature with everyday comfort.

Every day, 28.000 tons of single-use plastic make their way into our oceans.

We are small, the ocean is big. Yet every choice counts. Our aim is to minimize single-use plastic waste by creating swimwear from recycled ocean plastic, reducing the impact on our environment, one piece at a time.

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Where Son & Dad do things together

Saving planet with small steps yet meaningful steps

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